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Innovative Underwriting.
This is your opportunity to place your
organization or business services and/or
products before a discriminating audience.
In 1981 the Federal Communications
Commission (FCC) relaxed the rules governing
underwriting announcements on public radio.
The business "name only" regulation was
dropped. Business announcements may include
not only its name, but also its location and
a statement about the products and/or
services to more fully identify the business
to the audience. Brand/trade names, a phone
number, and registered slogans may also be
included. Individuals and larger
organizations and companies are allowed to
underwrite current radio programs or create
their own.
We have
found that our listening audience is most
likely to retain information presented in
short and concise messages. Therefore,
we offer
your business, group or organization an
opportunity to
underwrite public service announcements and
short program segments such as: Thankful,
Word to the Wise, That’s What’s Up or In the
Spotlight (please refer to program list
for description). Such underwriting for the
public service announcements or program
segments of this nature typically includes:
§
Statement of Need
§
Supportive National and Localized Data
§
Illustration of Available
Resources
§
Organizational/Business
contact information and tag line.
§
Closing underwriting statement
By underwriting with KBOL, not only do you
send a clear message that you support your
entire community, but your monies also
go to support innovative outreach programs
designed to inspire, educate and mobilize
community youth. See
Beyond the Music
for additional programming details.
Webpage Advertising.
www.KBOLRADIO.com
– Be seen by our progressive tech-savvy
audience. This homepage is the first point
of contact that many music artists, industry
executives and businesses will make when
finding about Iowa’s #1 Peoples Station.
KBOL Chronicle
– E-newsletter with a growing national
subscriber-ship featuring updates, community
information, interviews and columnists.
Event Sponsorship.
There are also opportunities to reach out to
your audience by sharing in the sponsorship
of community-wide events. For more
information on these events, please contact
our Public Affairs Department.
Live Remote Broadcasting.
All Around Town
is our featured live remote program
where KBOL Radio posts up at local businesses for
special give-a-ways and live remote
broadcasting. Call us to find out how to
have your business or organizational event
featured.
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